Ultra Knowledge is a private limited company owned and funded by an award winning team who have worked together for more than ten years. The commonly held tenets that brought the team together were the desire to:
- Make complex technology available to users in the easiest and most effective ways,
- Put the user fully in control of their online activity, and
- Deploy technology commercially in real world applications.
The task that the team set itself in November 2002 when Ultra Knowledge was established was to develop ways to significantly improve how information is accessed on the Web. Our objective was to build a proprietary engine utilising complex technology with ground breaking design. The following points are core to the design philosophy behind our work:
- Looking at the needs of the application user before considering the capabilities of software and the limitations of hardware
- Designing search functionality that uses the power of the computer to assist intuitive user decision making in real time
- Accommodating the structural differences between disparate information resources, and
- Automating mundane mass processing tasks
In short – to move from a systems-centric to a user-centric design focus.
