The APA represents member agencies producing subject-focused editorial content for client brands in print and online.

Not surprisingly the APA, whose members have long valued quality content driven marketing strategies, were one of the first entities to ask us to develop a Content Marketing Hub for them – focused on the subject of Content Marketing!

As standard bearers for their industry, the APA commission vital research into the medium, launch and develop high profile initiatives designed to drive new business for member agencies and organise a number of industry awards showcasing its effectiveness.

“The APA is proud to be one of the first organisations to showcase the potential of this revolutionary technology and recognises the immediate benefits similar platforms could provide for its member’s campaigns and projects.” (APA Press Release September 2011)

“Julia Hutchison, COO APA, said: “With the proliferation of branded content across all platforms, we recognised that there was a need for a resource that pooled all online information together in real time. As brands realise the impact of branded content, marketers now have the Content Hub as a one stop shop to learn, to be inspired and to share best practice.

Cementing our position as the home of branded content, this tool will become invaluable for marketers to stay at the forefront of the industry and is just another example of our commitment to support the market through innovation.”

The APA Content Marketing Hub is integrated into the APA site at: http://contenthub.apa.co.uk. Not only is this a valuable resource on Content Marketing but also a demonstration of many of the features that are available to Agency clients.