Our first major early adopter

Over the three years that we worked with Cnet UK they allowed us to test, try out and experiment on their three main websites – Cnet.co.uk – Zdnet.co.uk and Silicon.com.

This co-operative process allowed us to refine the operation and effectiveness of many of our core features and functions. For example, it was on zdnet.co.uk that we refined our automated organic SEO strategy; taking the number of pages indexed into Google up from thousands to millions, resulting in a massive increase in referral traffic. We also worked on the automatic consistent tagging of archive content, the dynamic updating of related articles and other core features that add to our ability to now deliver a unique user-experience.

Our early-adopter relationship with Cnet UK ended as a result of the change in corporate culture that came when Cnet was acquired by CBS.