Operated by Incisive Media, New York based Search Engine Watch (SEW) has been providing quality Search Engine Optimisation news and best practice advice for the past 14 years. It has grown to become a leading authority in SEO and SEM and now supports a massive, active and growing community.
“Since redesigning Search Engine Watch (SEW) on the Ultra Knowledge platform, our analytics metrics show that the site is now driving the highest traffic in every category in the last five years. Specifically we compared direct visits and visits from search engines, social networks, links from other websites and via mobile devices. Every category record has been broken since we redesigned the site, and what is more we have seen no loss in search positions. All in all this was the smoothest and most successful site migration project I have ever been involved in.”
SEW was updated in mid-May 2011. SEW rationalised multiple CMS’s into one, which now feeds all content to the Ultra Knowledge Technology Platform without disrupting the back office processing. The presentation of the site and delivery of content is now completely controlled by the Platform, delivering an radically enhanced environment.
In the six months following the update the site saw substantial increases across all categories compared to same time last year.
Additional benefits experienced by SEW included
- Minimal work flow disruption since basic CMS functions did not change
- Automated on-site Search Engine Optimisation
- No requirement to invest in an expensive in-house ‘know-how’ resource
- Viable overall cost of technology acquisition
- Substantial new revenue opportunities
- Easy content curation and management via an intuitive UKn Control Panel
- Adoption of an extensible Platform that offers a planned roll out of additional new features and functionality
- Access to UKn expertise and experience leading to future co-operative innovation implementations
Outside Opinions
See how our Technology Platform enables Search Engine Watch to dominate in their sector.