Content Marketing is not simple. Identifying your market, researching their interests and knowing what they value are all essential factors in creating a successful content strategy. Understanding how the strategy should roll out adds complexity. Promoting brand loyalty requires a different approach to a campaign that tries to boost up-selling to existing customers. This complexity necessitates the application of know-how and experience.
Your Strategic Technology Partner
Our experience and know-how is in the application of technology and making it work best for your audience and your business. An Ultra Knowledge Content Marketing Hub offers an infrastructure designed to refine the deployment of your content strategy by using complex software built over 9 years to deliver a wide range of innovative features and functionality.
Content Strategy Shortfalls
Even the best planned content strategy can fail if:
- a lack of relevant content leaves your strategy looking like a static Brochure Website
- writing appropriate content becomes a burden and the Company Blog stagnates
- your Community Manager or Curator is overwhelmed by the volume of content
- site-users are unable to easily navigate into your content to find the ‘nuggets’ they need
But on the positive side consider the potential of having automated SEO that includes a prolific Inbound Marketing strategy. Or how about being able to profile site-users on the basis of the content they consume.
Our Solution – A Content Marketing Hub
Ultra Knowledge has spent nearly a decade designing and building a wide range of features, functionality and strategies. We have automated many of the onerous processes that caused so much work and pain before. We also understand that there is not just one solution. With our technical expertise and your strategy, we will work with you to craft a solution that fits your company’s needs.
How it works
Define Your Target Market
A Content Marketing Hub delivers really effective audience segmentation. The right content will attract an audience that is not defined by demographics like sex, age and economic status but self-defined by what attracts them whatever their physical make-up or status. Identifying the right content is a key to success.
An Instant Audience
Ultra Knowledge maintains a growing number of Content Marketing Hubs on a variety of subjects. These Hubs are available for customers to take up to serve short-term campaigns or to support a long-term content marketing strategy. These active Hubs may already have a substantial active community.
Un-Branded Experimentation
Content Marketing Hubs are an ideal medium to set up a test when you need to make sure that using a particular subject-matter will attract and engage a valuable audience? Try it out without impacting the site of an established Brand.
Social Research
Ultra Knowledge has developed a number of ways to improve how the right content for your strategy can be identified. For example, analysing the buzz around specific hashtags on Twitter can reveal consumer interests, customer insights and opinions that will give you clues as to the type of content that they would find attractive. The hashtags may be related to events, Brands or products and services.
Gather Content Sources
In-house produced content is important in many strategies as it is a means to exert soft-influence on Hub users. An Ultra Knowledge Content Marketing Hub offers a number of ways that this strategic content can be placed to best effect. It doesn’t have to be prolific, just positioned well.
Prime sources
Original professionally produced content is readily available. Ultra Knowledge has established relationships with content publishers such as the Press Association (PA). In addition to the wide news coverage they offer they also focus on many international events producing content that is ideal to support campaigns. To enhance their content offering PA has decades of quality background archive material to further enhance the consumer experience.
3rd party sources
The Web is inundated with advice, opinions, comments and other attempts by individuals to express themselves on matters that are important to them. This is matched by even more individuals looking for sources of information that they can absorb – this desire to communicate and learn is why Content Marketing is so effective and why a Content Marketing Hub is the ideal vehicle to use at the core of your marketing strategy. A Content Marketing Hub has a back-end Control Panel that enables the tracking of community-valued blogs and highlights content that should be discarded.
Social Media as a content source
Despite the limited format of media such as Twitter, micro-blogging is a powerful source of real-time relevant content. Short-form URL’s are frequently used to share content sources that are significant to many communities. With a Content Marketing Hub your community does not have to wait for someone to set up a link to new content – it can happen automatically.
Curated Content
Having a subject-expert to curate your Content Marketing Hub is a potent strategy. Armed with access to all the best sources your Curator can be kept up-to-date and quickly produce ad-hoc quality, informed opinion pieces that can automatically be presented in prime positions in your Hub – reinforcing the value being offered to your community.
Engaging Your Audience
A Content Marketing Hub provides several unique and innovative ways to enhance the engagement of your audience. It does this by effortlessly and automatically connecting every single word, phrase and article to any other relevant piece of information no matter the source. This gives your audience a unique perspective on discovering information that is relevant to them but also gives you the ability to engage them with your content that highlights your Brands, products or services.
Content exposure on the Web
One of the key features of a Content Marketing Hub is the ability to automatically create ”keyword rich” topic pages based on any subject area. This unique feature gives search engines the ability to find these pages and make them available to people searching for that information. When visitors arrive on a Content Marketing Hub it can automatically place your message in a way that is informal and relevant to them with out pushing ads in their face and distracting them.
Enhancing on-site content discovery
The way that content is indexed in a Content Marketing Hub enables us to provide a range of features that assist site-users dig deeper into your content so they can more readily discover the ‘nuggets’ that they value. These features are automatically deployed and dynamically updated. We can even create a personal profile, based on what a user has read and automatically suggest additional relevant articles to be read.
Planned content placement
Content prepared in-house is an opportunity to exert ‘soft-influence’ on site-users. Your Content Marketing Hub offers a number of ways that this important content can be placed to best effect – without being disruptive or intrusive.