There are a wide range of conversion types that can be made available to site users. The UKn Publisher Platform offers ways to increase the number of conversion opportunities and ways to make them more relevant to the user. The combination of opportunity and relevance will maximise conversion revenue.
"Multi Click" Strategy
The UKn Publisher Platform provides a range of 'information triggers' as a part of its 'search assisted navigation' strategy. These information triggers are closely related words, phrases and even articles that encourage users to make 'one more click' in the quest to find exactly what they want in an effective and intuitive way. This strategy will increase average session times, giving site users the opportunity to view and interact with additional conversions events.
UKn AdWords
The UKn Publisher Platform unlocks the additional revenue potential hidden within your content. The UKn Adword functionality allows publishers to create their own Ads in minutes; encouraging click-throughs to internal conversion events or a range of external 3rd party opportunities.
Each Adword Ad can be triggered to appear by a search query that uses any of the closely contextually related terms that are suggested by the UKn Publisher Platform when the campaign is set up.
Use this functionality to offer local ad sponsorship deals, boost traffic to onsite conversion events or affiliate content without sharing revenue with an Ad agency.
3rd party CPA content integration
The problem associated with integrating 3rd party content into your own search results or CMS is the amount of work this would create for your editorial team when they have to tag and associate this new content with your own content.
The UKn Publisher Platform solves this issue by automatically matching 3rd party content and identifying relationships with your content and conversion opportunities.
Archive monetisation
Newspaper archives are normally consigned to history and rarely used because of the difficulty of accessing past pages. Consignment to the archive in an online environment does not mean the archived content is any less accessible than the most recently published articles. Content created weeks, months and even years ago can still be relevant to today's news and is physically just as accessible as it was on the day it was written.
For a full understanding of today's news it is often necessary to be able to trace back to see what happened previously. The UKn Publisher Platform treats all of your content in the same way and will automatically deliver 'archive' content when it is relevant. In this way users have the option to research past articles to improve their understanding of the present news without having to embark on a new search.
Accessing the 'Archive' in this way ensures that site users are likely to reamin on the site longer and have more opportunity to encounter a conversion event that is attractive to them.
Keep going, there's more about
1 Increasing user acquisition
2 Increasing user retention
3 Reading Increasing user conversions
