Every user action, whether viewing an article or entering a search query is the start of a conversation. Listening and responding is the first step towards user retention. The UKn Publisher Platform provides the ability to pick up the conversation and grab the users attention.
Delivering a "Multi Click" Strategy
As users look at any article or result page, contextually relevant content is automatically presented as "information triggers" to facilitate the next user action. This "multi-click" strategy to site navigation significantly increases session times and the average number of page views.
The UKn Publisher Platform automatically creates "information triggers" in the form of words, phrases and names that are closely associated with the information displayed on the current page. This allows the user to move deeper or laterally into your content with just one click. This unique approach provides the user with a superior site experience, keeping them active on the site for longer whilst introducing them to relevant content they may not have known was available.
Delivering "Contextual" Search
The superior search technology that is part of the UKn Publisher Platform offers the user the ability to refine their search with one click on one of the 'information triggers' presented. The selected word, phrase or entity is added to the existing search query, which reduces the total number of results displayed. Users now have the power to reduce a list of thousands of result to less than ten in a couple of clicks.
Find out more about how we can help with:
1 Increasing user acquisition
2 Reading Increasing user retention
3 Increasing user conversions
