Benefits

 

However you measure the success of your business one of the core aims is financial sustainability.  That is, being able to recover what it costs to run your business - and then some!  We justify our existence by being able to deliver ways for you to achieve this.  We do this by improving the way that your content is made available and by facilitating strategies that will help you improve the way your brand is viewed in the market. 

Site Enhancement
Ultra Knowledge provides ways in which the information you publish is made more accessible.  This is done by implementing the tools that enable User-centric search, Search Assisted Navigation and Social Publishing.  It is also necessary to give your Editorial team the tools to manage the wealth of content and resources that are available.  These changes mean your site becomes more effective, which facilitates the creation of new relationships between content, users and your Editors.  

The working of these tools creates a mass of new information about site activity.  We have developed UKn Metrics to track user search behaviours and allow you to get a deeper understanding of your content and how it is used.

These are all improvements in the way that your publication operates and works - the drivers of other benefits being generated.

Brand Enhancement
This is a reactive process that is about more than just having the right marketing strategy.  Implementing core changes in the functionality of your site is only the start.  Brand building is about fostering the right beliefs and attitudes, not just in your users but also in your editorial team.

Users' expectations are growing, and the work and aims of your Editorial team have to change in order to create an environment where interaction and new relationships are encouraged.  The latest and best technology will bring few benefits if attitudes do not embrace new opportunities. 

Ultra Knowledge classifies benefit opportunities into three areas:

Publisher Benefits


 

The graphic below gives an overview of the proven benefits that can be expected by placing Ultra Knowledge Search Technology at the heart of your publishing organisation.  To find out how you can start unlocking your content's revenue potential click here and register for a free workshop.

 

Editor Benefits

 


 

Placing Ultra Knowledge Search Technology at the heart of your business also has some proven benefits for your editorial teams, providing them with a new set of tools to increase their efficiency and feed their journalistic nature.  To find out more on how Ultra Knowledge can give your editorial team a competitive edge and provide them with a deeper understanding of their audience, click here and register for a free workshop.

 

 

User Benefits


 

It doesn't matter how great your content is if  you make it difficult for users to find it.  Unlike limited keyword based technologies, Ultra Knowledge Search Technology is able to offer a number of new assistive search features that cater for all users, regardless of their computer and search experience.  Ultra Knowledge Search Technology will automatically enhance your users' search experience and unlock the dormant value of your content.  To find out more about the benefits of our search features click here and register for a free workshop.

 


 
 
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