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Ultra Knowledge Metrics - a feature of Ultra Knowledge Search Technology
Search metrics are often limited to being able to tell:
- How many searches were carried out in a finite period
- The most popular search terms used
- The number of users leaving the site from the search page
- The effectiveness of caching strategy
While this is without doubt useful information, it reveals little or nothing about how search is used and how effective it is in serving User needs.
Ultra Knowledge Metrics is designed to extract significant information that will help Editors and Publishers to improve the overall user experience and maximise revenue opportunities. This is possible because Ultra Knowledge Search Technology takes search off the search page and uses it to enhance site navigation.
The following are examples of the type of information that can be extracted using Ultra Knowledge Metrics: User search and navigation behaviours
On a particular page:
- preferred search tool
- referring links ranked
- referring articles ranked
In a single search session:
- number of search processes started
- common sequences of search tool use
- duration of search session
- number of unique search terms used
- in a particular channel
- preferred search tool
- referring links ranked
- referring articles ranked
Content usage data
- Popularity of individual articles
- Subject matter that needs more attention
- Limited results available offset by frequent requests for subject matter
- Query terms with increasing popularity
- Query terms with decreasing popularity
- Ratio of unique query terms to non-unique query terms
- List of unique query terms (The Long Tail)
- Frequency of queries employing one or more terms
- %age of queries not returning results
- Most frequent queries not returning results
- Articles most frequently occurring in results
- Articles least frequently occurring in results
The depth of information that can be collected allows the extraction of a wide range of constructive information that can be used to plan and improve site functionality and the user experience. This is further enhanced by the ability to include a number of ‘ad hoc’ definable parameters that can be set up as required.
For more information on Ultra Knowledge Search Technology and how it can help you maximise revenue and strengthen your competitive position contact us.
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