Brand loyalty is no longer a matter of political persuasion or perceived class. 

If users find their visit to your site profitable and agreeable, they will tend to stay longer and return another time rather than go elsewhere.  Key factors determining their experience of the visit are:

Ease of Access
A lot of time, effort and money is spent ensuring that potential Users can find your site on the Web.  Do you do enough to keep them with you?  Do visitors find what they want on your site?

A recent survey of Web power users by Harvest Digital revealed that 68% blamed themselves for not being able to find what they wanted on a site.  Access to information is a problem, even for competent Web users.  The answer to the problem is definitely not to convince the User that it is their fault!  Install the latest user-centric search technology from Ultra Knowledge and radically improve the User Experience on your site. 

Read 'Understand why Search is Important' and 'Benefit from Social Publishing' to appreciate how important the User is to your future.

Fulfilment
Although 'fulfilment' is not something that can be measured that easily, it is possible to track User behaviours that indicate that a visitor is not happy with your site.  Do a significant number of Users leave your site after an unsuccessful search session?  Then it's time that you did something to change this!

UKn search technology can change this situation by implementing User-centric search, which will give you the information you need to identify negative user search sessions.  Read UKn Metrics to realise the power of the information that can be revealed from tracking search activity.

Quality of Content
Ultra Knowledge will not suggest replacing your Editorial team, but you can give them the tools needed to manage the changes that will be forced onto them by the revolution in publishing.  Learn more about the ways that you can arm your Editors to cope with information overload by reading 'Boost Your Editorial Team'.

The quality of your site's content can also be improved by aggregating content from external sources.  Such content can be used to enhance the knowledge base used by your Editorial team, or it can be delivered directly to your Users.  Yes, that will send Users off-site to read that content but it also means that your Users will use your site as a base from which they can pick up a wide range of relevant content.  Learn more about Content Aggregation. 

Opportunities to Interact
Web-speed communication means that interactions are now immediate.  Users' expectations are changing and interaction is now an essential element of every online publication.  Editors may have a wide and deep knowledge of their specialisation but now they have the opportunity to find, from their readers, subject specific experts who are willing to share their knowledge.

Ultra Knowledge Search Technology offers you the ability to engage with your Users. Read 'Benefit from Social Publishing' to learn more.