Online publications have advantages over paper based media. They are:
Available 24/7
In the last decade there has been an increasing number of superstores countrywide opening for 24 hours a day. If supermarkets find it profitable to stay open 24/7 then there is every chance that there are late night browsers that could be ready to visit your site. 24/7 accessibility is a growing feature of life today. Yes, there are cycles of user activity throughout the day, and between two and five o'clock in the morning visitor numbers will probably be at their lowest. However, that is only if your target audience is local!
Accessible worldwide
The rest of the world is still awake as Europe sleeps. There is a global market out there that is no longer just a dream for Publishers.
The BBC, The Times Online and The Guardian are examples of news publishers that already have audiences outside of their local markets. There is no impediment to you developing an international user base if your content is fresh, topical and of top quality. International Web users are not concerned where you are based if you can deliver what they need.
Content Aggregation
Ultra Knowledge can help you develop your content. Content Aggregation is a 24/7 automatic process. Select the sources that you want to track and build your own content bank that is automatically maintained up to date. This resource can be opened up to your site users to give them a wider view on the world. Alternatively use the Hot Topics algorithms from Ultra Knowledge to automatically identify up and coming topics to keep your Editorial team ahead of the game.
With your knowledge and our Technology, we can develop new products and better business models.
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Deriva.no is a news aggregation site in Norway. Every ten minutes new content arrives from hundreds of local and international sites and within minutes the site headlines are automatically updated to reflect the latest 'hot' stories and fresh content is pushed out to site users in accordance with automatically created users profiles. This site is able to operate with no Editorial staff. This is a real 24/7 site - powered by Ultra Knowledge Search Technology. |
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