The acquisition of knowledge has become a critical part of many people's workflow in the Information Economy.  Denying them simple effective search tools is as good as banning them from your web site!

Enhanced Communication
When a user enters a search term on your site they are providing you, the publisher, with an opportunity to develop a relationship with them; they are telling you what interests them now, today!! If you can help them find what they need, you not only have a satisfied user, you have gained a better understanding of their interests.

Essentially, search is your opportunity to have a one to one conversation with your subscribers.  Give them irrelevant information and they will assume you are not listening and move on to find a competitor who does it better!  Give them proper access to information and you reassure them that they are on a site that is worth revisiting.

User Centric Search
Ultra Knowledge Search Technology has been designed with the User in mind.  It has been developed to maximise the success of search by giving the User the opportunity to control the process.  How is this done? By the use of ‘Information Triggers’.

‘Information Triggers’ enable the User to identify topics of interest directly and at a granular level, finding relevant focused content with just one click.  The presentation of ‘Information Triggers’, which can come in many formats, is automatic and dynamic and not based on ‘popularity’ but on relevance.  The triggers delivered for each search identify topics and terms that are associated with the original search term.  These triggers enable the User to make informed intuitive decisions that lead them to what they are really looking for. 

Search Assisted Navigation
While some Users will go to a search page when they cannot find what they need, there are many that will leave your site and move on to the competition.  In order to circumvent this behaviour, Ultra Knowledge have extended search to operate off the search page by offering ‘Search Assisted Navigation’.

For more on the importance of search and how Ultra Knowledge Search Technology can enhance your site navigation by embedding ‘Information Triggers’ into every page of your site, read Search Assisted Navigation.

To find out how Ultra Knowledge's enhanced search Technology can improve the User experience and increase revenue, contact us.