Online Publishers

The online race has started and, although you may have a head start, to maintain your advantage, you need to innovate.  By placing Ultra Knowledge Search Technology at the heart of your business you lay the foundations for your continued success.  Ultra Knowledge is already helping some of the world’s most forward thinking online publishers. Here’s why:  

Unlock the Revenue Potential of your Archive
Today’s news is no longer tomorrow’s fish and chip wrapper. In fact, content can now continue to generate you revenue for ever, as long as it is delivered to your users at the right time. For instance, at Zdnet.co.uk we automatically deliver Related Topics and Related Articles, giving the reader a way to explore relevant content from any published articles that would previously have been inaccessible.

Increasing your Inventory
As more and more advertisers shift spend online you need to ensure that you are maximising your inventory or else you are simply throwing money away.  Ultra Knowledge will help you increase your content inventory by bringing a uniform consistency to how your content is categorised and tagged.  User Generated Content (UGC) and ‘in-house’ Blogs can now be automatically indexed and delivered in the same way as editorial content.  With Ultra Knowledge Search Technology you will unlock the power of all your content assets. 

Search Assisted Navigation
It doesn’t matter how great your content is if it’s too difficult for users to find.  Ultra Knowledge Search Technology offers a number of unique features that allow users to find content they didn’t even know existed.  This has a major impact on increasing page visits and the time spent onsite; equating to real ROI.  Search Assisted Navigation not only increases the targetable inventory it also helps online publishers build up a clearer understanding of their user interests. 

Getting the most out of GYM
The quality and level of referral traffic that you get from the major search engines play a huge part in the revenue that your site can generate.  Ultra Knowledge clients are already seeing the benefits of having our superior search technology assist them in this critical role.
 

Benefit from the ‘Long Tail’ of Search
Many online publishers are aware of the ‘long tail’ concept but don’t actually have a strategy to benefit from it.  Ultra Knowledge Search Technology provides publishers with an automatic, dynamic solution that unlocks your content, providing a results driven system that monetises the ‘long tail’ of search.

For more information on how Ultra Knowledge is helping online publishers please contact us by clicking here or explore the links below.

• Give your Editorial team the Tools they need to work online?
• Take advantage of the full online opportunity? See Embrace 24/7 Publishing
• Make the best of the advantages offered by Search and 'Search Assisted Navigation'?
• Use your website to strengthen your Brands?
• Maximise revenue opportunities? See Increase Revenue
• Engage your readers? See Social Publishing 

Print Publishers

As more and more advertisers shift their spend online, taking your content digital is something that you really need to be considering. To help your decision process you need to consider where your subscribers go for information between your print editions. You can 100% guarantee that it’s not your website if you don’t have an online presence!

Its more than possible that they are visiting an online competitor who you may or may not be aware of.  Your subscribers should be actively encouraged to visit your publications websites between print editions, so that you are maintaining and monetising their interest between print editions in the meantime.  You have spent time and  money building up a loyal print following; you cannot afford to give anyone the opportunity to tempt your subscribers away.

The inclusion of online links within print editions is an effective way to take subscribers online, giving them the opportunity to read fuller development of articles that appeared in print first. Also, any digitised archive of old articles can become a valuable resource of background information that will continue to generate income.

This is a good time for print publishers coming online, as they have the opportunity to place technology at the heart of their business knowing that it has already proven itself with world leading online publishers.   Ultra Knowledge has developed a range of features and strategies that will ensure an effective move online that takes you ahead of the competition.

Click here to arrange a free half day workshop with Ultra Knowledge to examine the benefits online.

Customer Publishers

Imagine if you could track reader behaviours in your magazine!  Imagine being able to track: 

• the sequence of pages read in each new edition
• the time spent reading each article
• what pages were skipped 
• what readers want to see in the next edition 

This is not as farfetched as it may seem if you take advantage of the convergence of offline and online publishing.  The idea of brands driving subscribers to a site through the inclusion of online links within the print magazines provides a fantastic opportunity for them to further engage with their audience.  This approach really does allow the brands to gain an insight into how the print articles have been received, whether well or poorly.  Keeping track of where your subscribers enter the site, and where they go and for how long, is vital information that needs to be actively digested and monitored. 

The fusing of online and print strategies provides the brands and editors with new ways to listen to their audience.  It also allows the brand to stay in touch with their subscribers between print editions.  This community of people with a common interest who come online can be thought of as the ultimate focus group.  You plant the seeds in the print edition and you let them tell you which ones need to grow.  They will actively tell you what they want to see in the next print edition, if you let them.

One of the best engagement opportunities for customer publishers is Search.  When a subscriber enters a search term on your site, they are providing the brand with an opportunity to develop a relationship with them.  They are telling the brands what interests them now, today!!  By actively tracking search you can spot trends, patterns and knowledge gaps.  If you can help them find what they need, you not only have satisfied users, you yourself have gained a better understanding of their interests.

Click here to arrange a free half day workshop with Ultra Knowledge to examine the benefits online.

 

Media Agencies

The growth of online advertising and the increasing size of the web create constant challenges for marketers.  Driving traffic and converting browsers into buyers now requires the creation of more relevant and engaging online experiences.  Ultra Knowledge Search Technology assists with these crucial issues in three ways:- by increasing site traffic, creating new user experiences and providing an unrivalled insight into consumer behaviour.

As you may be aware, the importance of search is growing and it is becoming an integral part of an overall brand marketing strategy.  It can no longer be looked at in isolation.  Brands want to own associations in the minds of consumers and feel that buying certain keywords will allow them to achieve this.

Ultra Knowledge allows you to offer much more than organic and paid for search management.  We can help your clients develop into the number one destination site in their field .  A dedicated vertical portal can create the ultimate focus group that actually generates revenue in its own right and provides your clients with an opportunity to reinforce their brand image.

If you want to stand out in your next pitch we can help you. To find out more on how we can work together, click here to get in touch.